Well, I get to know a new colleagues although I do felt quite awkward in some way.
During the afternoon, I had taken some sandwich as my lunch and continue edit the e-marketing plan. Somehow I do felt thankful to one of the colleague that helped me in correcting some grammar mistake on the business proposal plan. When I arrived back home, I felt happy and thankful to my cousin who celebrated my 23rd birthday with a home made birthday cake together with her children. During the night, I just read some book again. Well, I was quite agree with the "All marketersare liars tell stories" book by Seth Godin about most marketing effort fails and there are few steps to a successful marketing.
One of step is about the consumer's worldview affects the way he notices things and understand them because if a story is framed in terms of that worldview, he's more likely to believe it. We all want to be safe, healthy, successful, loved, respected, happy, fit, good friends, clean world and have enough money to buy whatever we want. But if we all want the same things, why do we take so many opposite tacks to get there? The great failure of marketing theory is its inability to explain variety. No marketer can tell you in advance that an advertisement is going to work or a new product is going to be successful.
The explanation for this variety lies in the worldview that all consumers carry around and it turns out that we don't want all the same things. Each person has a different biases, values and assumptions as those worldview is influence by their parents, schools, friends, places and the experiences they've had to date. Their worldview is the lens they use to determine whether or not they're going to believe a story. Furthermore, I do agree with him about what's attention worth because marketers that fail are often impatient and selfish since they won't invest in the long-term job of earning familiarity, permission and trust.
Anyway, I can say that marketing for our generation is much more competitive when compared to the olden days because we're loaded with full of information with just a simple search on Google. The marketing gimmick that you use today will no longer work effectively when your competitor follow it as the market keep changing. Before I end my post, I would like to share some information about Youths Today marketing role in Malaysia as shown below.
_______________________________________
YToday Sdn Bhd is launching Malaysia's first online youth engagement and rewarding website, Youths Today for event organizers, youths and brands at www.youthstoday.com on the KFC Youth Jam 2013 event by 13th October 2013 (10 a.m – 6 p.m) at Sunway University.
The objective of launching the website on the KFC Youth Jam 2013 is for the public to explore the functionality of Youths Today website and an invitation to create a difference for the young community. This new website with more than 10,000 youth members currently, serves as a platform for event organizers, youths and brands to feature their campaigns and events to gain high exposure and visibility. It is also invented in a way for brands to carry out the marketing campaigns and advertise their products and services targeting the youth market. On the other hand, participants will be rewarded for attending the events organized by the organizers with the points. Upon collections of points, the participants get to exchange rewards from the brands, thus, the point system serves as a motivation for especially the young people to achieve more and better.
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The KFC Youth Jam 2013 will feature events organized by the youth using the platform provided on YouthsToday.com, the events are KFC Big Eat Contest, Incitement Talks, Running Man Hunt, Entrepreneur Challenge, Book for Thoughts, Talent Search and Speed Video Competition. Thousands of points sponsored by the brands will be given out to the public to redeem.
"It is an entire ecosystem that supports the development of young people to be able to organize more events and have their projects funded and supported. The company believes that events are the best youth development tool for youths to enhance their creativity, networking skills, communication skills and management skills. It bridges the gap and provides more opportunity for youths to gain excess to national events and experiences like never before. The company also urges and welcomes event organizers to feature their events in YouthsToday", says the 23-year-old young entrepreneur Jazz Tan Yee Mei, CEO of YToday Sdn Bhd.
YToday Sdn Bhd is forging strong partnerships with heavyweight brands such as KFC, Maxis Telecommunication, Sunway Group, Groupon, Bloomberg, Himalaya, Chatime Malaysia, Entrepreneur Organization (Malaysia Chapter), Redbox Malaysia, SCOPE, KKBOX, British Council, FlyFM, 8TV and Media Prima Group to support this mega event.
About YToday Sdn Bhd
YToday Sdn Bhd, established in 2013, a youth development; marketing and digital advertising company that helps connect brands and government agencies to youth in a creative and exciting way. It is started by Jazz Tan Yee Mei, CEO, 23 years old. An Honours Bachelor’s of Computer Science at Northumbria University and award recipient for:
•British Council and Guinness Arthur Berhad Social Enterprise Winner 2013
•Prestige Magazine Top 40 Under 40 2013
•Global Student Entrepreneur Award Champion
•New York GSEA Finalist 2011
•Dana Belia RM150,000
•NTV7 and DiGi The Next Level Finalist
•MSC-MDEC Best Business Model
The Vision of the company is taking on South East Asia by year 2014 and introduces YouthsToday.com to Asia and Europe by 2015. The company seeks to be the World’s Leading Youth Experience Enrichment Provider connecting hundreds of brands to youth projects. The company’s mission is also to change the way advertisers spend their dollars on marketing that actually brings value to humanity and positive change to the community.
_______________________________________
At last, I would like to share an interesting video about reason why you should stop watching XXX right now as shown below or the link >>> Here.
Somehow I was quite agree with some of the point that had mentioned in the video about Hedonic adaptation which is where your brain grows accustomed to new titillating stimulation and eventually, that titillating stimulation has less and less effect, so that it doesn’t really have as much punch as it used to the first, second or third time. Isn't it irony for "lonely" people to be categorize as such person especially when they do not have any girlfriend or hang out with any girl. Overall I'm trying to get myself to be more sociable with real person instead of keep self talking online. In addition, it is better not to let others people to label you. After all, it is you who responsible for your happiness.
Be Happy~
=D
During the afternoon, I had taken some sandwich as my lunch and continue edit the e-marketing plan. Somehow I do felt thankful to one of the colleague that helped me in correcting some grammar mistake on the business proposal plan. When I arrived back home, I felt happy and thankful to my cousin who celebrated my 23rd birthday with a home made birthday cake together with her children. During the night, I just read some book again. Well, I was quite agree with the "All marketers
One of step is about the consumer's worldview affects the way he notices things and understand them because if a story is framed in terms of that worldview, he's more likely to believe it. We all want to be safe, healthy, successful, loved, respected, happy, fit, good friends, clean world and have enough money to buy whatever we want. But if we all want the same things, why do we take so many opposite tacks to get there? The great failure of marketing theory is its inability to explain variety. No marketer can tell you in advance that an advertisement is going to work or a new product is going to be successful.
The explanation for this variety lies in the worldview that all consumers carry around and it turns out that we don't want all the same things. Each person has a different biases, values and assumptions as those worldview is influence by their parents, schools, friends, places and the experiences they've had to date. Their worldview is the lens they use to determine whether or not they're going to believe a story. Furthermore, I do agree with him about what's attention worth because marketers that fail are often impatient and selfish since they won't invest in the long-term job of earning familiarity, permission and trust.
Anyway, I can say that marketing for our generation is much more competitive when compared to the olden days because we're loaded with full of information with just a simple search on Google. The marketing gimmick that you use today will no longer work effectively when your competitor follow it as the market keep changing. Before I end my post, I would like to share some information about Youths Today marketing role in Malaysia as shown below.
_______________________________________
YToday Sdn Bhd is launching Malaysia's first online youth engagement and rewarding website, Youths Today for event organizers, youths and brands at www.youthstoday.com on the KFC Youth Jam 2013 event by 13th October 2013 (10 a.m – 6 p.m) at Sunway University.
The objective of launching the website on the KFC Youth Jam 2013 is for the public to explore the functionality of Youths Today website and an invitation to create a difference for the young community. This new website with more than 10,000 youth members currently, serves as a platform for event organizers, youths and brands to feature their campaigns and events to gain high exposure and visibility. It is also invented in a way for brands to carry out the marketing campaigns and advertise their products and services targeting the youth market. On the other hand, participants will be rewarded for attending the events organized by the organizers with the points. Upon collections of points, the participants get to exchange rewards from the brands, thus, the point system serves as a motivation for especially the young people to achieve more and better.
"It is an entire ecosystem that supports the development of young people to be able to organize more events and have their projects funded and supported. The company believes that events are the best youth development tool for youths to enhance their creativity, networking skills, communication skills and management skills. It bridges the gap and provides more opportunity for youths to gain excess to national events and experiences like never before. The company also urges and welcomes event organizers to feature their events in YouthsToday", says the 23-year-old young entrepreneur Jazz Tan Yee Mei, CEO of YToday Sdn Bhd.
YToday Sdn Bhd is forging strong partnerships with heavyweight brands such as KFC, Maxis Telecommunication, Sunway Group, Groupon, Bloomberg, Himalaya, Chatime Malaysia, Entrepreneur Organization (Malaysia Chapter), Redbox Malaysia, SCOPE, KKBOX, British Council, FlyFM, 8TV and Media Prima Group to support this mega event.
About YToday Sdn Bhd
YToday Sdn Bhd, established in 2013, a youth development; marketing and digital advertising company that helps connect brands and government agencies to youth in a creative and exciting way. It is started by Jazz Tan Yee Mei, CEO, 23 years old. An Honours Bachelor’s of Computer Science at Northumbria University and award recipient for:
•British Council and Guinness Arthur Berhad Social Enterprise Winner 2013
•Prestige Magazine Top 40 Under 40 2013
•Global Student Entrepreneur Award Champion
•New York GSEA Finalist 2011
•Dana Belia RM150,000
•NTV7 and DiGi The Next Level Finalist
•MSC-MDEC Best Business Model
The Vision of the company is taking on South East Asia by year 2014 and introduces YouthsToday.com to Asia and Europe by 2015. The company seeks to be the World’s Leading Youth Experience Enrichment Provider connecting hundreds of brands to youth projects. The company’s mission is also to change the way advertisers spend their dollars on marketing that actually brings value to humanity and positive change to the community.
_______________________________________
At last, I would like to share an interesting video about reason why you should stop watching XXX right now as shown below or the link >>> Here.
Somehow I was quite agree with some of the point that had mentioned in the video about Hedonic adaptation which is where your brain grows accustomed to new titillating stimulation and eventually, that titillating stimulation has less and less effect, so that it doesn’t really have as much punch as it used to the first, second or third time. Isn't it irony for "lonely" people to be categorize as such person especially when they do not have any girlfriend or hang out with any girl. Overall I'm trying to get myself to be more sociable with real person instead of keep self talking online. In addition, it is better not to let others people to label you. After all, it is you who responsible for your happiness.
Be Happy~
=D